Inspiration Situs Web by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Situs Web lan Web Competition Category.
EmasWeb· 2021
Inspiration Situs Web
Client: Zippo
A' Design Award Emas Winner in Web Category
- 91,346
- Verified Award Winner
- Verify Award Status for #117306
The Design
About Inspiration Situs Web
Inspiration yaiku situs web sing digawe kanggo merek Zippo. Situs web iki nampilake merek kasebut liwat identitas visual anyar lan antarmuka pangguna sing interaktif. Gambar-gambar dinamis menehi karakter visual eksperimental ing kaca-kacane. Tema ireng ditrapake ing saindhenging tata letak kanggo ndhukung pengalaman ndeleng sing konsisten. Desain interaksi kasebut dibangun nganggo teknologi antarmuka pangguna progresif supaya para pengunjung tetep melu. Tujuane yaiku mbukak pacelathon karo konsumen lan ngandharake budaya merek kasebut ing wujud sing anyar.
The Recognition
About the A' Design Award Emas
Inspiration Situs Web menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Inspiration Situs Web dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Inspiration Situs Web nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Team Members
- Wenyuan Chen and Ze Hao
- Image Credits
- ZIPPO NO.347274
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