Macy’s Website Situs Web E-Commerce by Willy Lai and Dave Torres

Macy’s Website Situs Web E-Commerce by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Desain Situs Web lan Web Competition Category.

EmasWeb· 2020

Macy’s Website Situs Web E-Commerce

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Emas Winner in Web Category

87,206
Verified Award Winner
Verify Award Status for #93996

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website Situs Web E-Commerce

Situs web Macy's minangka platform e-commerce sing ngidini para pelanggan blanja koleksi Macy's kanthi online. Situs web iki didesain ulang ing taun 2019 minangka tanggapan langsung marang umpan balik pelanggan, ngasilake desain sing resik, prasaja lan diinspirasi saka fesyen. Tata letak kasebut njupuk inspirasi saka media fesyen lan produk teknologi konsumen, lan tujuane kanggo mbedakake Macy's saka para ritel pesaing. Teknologi web responsif modern digunakake, saengga situs iki bisa dideleng ing komputer laptop, tablet lan smartphone. Riset pengalaman pangguna dadi panuntun ing desain ulang iki, kalebu survei, wawancara lan uji kegunaan.

The Recognition

About the A' Design Award Emas

Macy’s Website Situs Web E-Commerce menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Macy’s Website Situs Web E-Commerce dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Macy’s Website Situs Web E-Commerce nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed reponsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.