Karya Lezai Dental Clinic Logo lan Identitas Merek dening Guangzhou Cheung Ying Design Co., Ltd. minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2021

Lezai Dental Clinic Logo lan Identitas Merek

dening Guangzhou Cheung Ying Design Co., Ltd.

Klien: Guangzhou Cheung Ying Design Co., Ltd.

Pemenang A' Design Award Perunggu ing Kategori Grafis

12,230

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #117574

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Lezai Dental Clinic Logo lan Identitas Merek

Lezai Dental Clinic minangka logo lan identitas merek sing digawe kanggo klinik dokter gigi. Desain iki nggunakake wangun positif lan negatif kanggo mbentuk siji simbol visual. Garis lurus dawa lan cendhak digabung karo garis bunder nggambarake wong diwasa lan bocah-bocah sing gandhengan tangan mbentuk bunderan. Wangun negatif ing tengah mbentuk siji untu. Werna kanthi saturasi kurang menehi rasa santai lan anget sarta ndhukung citra rasa aman, bungah, lan profesional. Logo iki digambar nganggo format vektor kanggo media cetak lan digital kanthi ukuran sing beda-beda, lan didhukung buku pandhuan merek supaya panganggone tetep konsisten.

Pangakuan

Babagan A' Design Award Perunggu

Lezai Dental Clinic Logo lan Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Lezai Dental Clinic Logo lan Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Lezai Dental Clinic Logo lan Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Ukuran & Kemasan: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tag: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Teknologi Produksi: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Tantangan Desain: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Riset: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Inspirasi: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Durasi Proyek: The project started in October 2019 and finished in February 2020 in Guangzhou.
Alur Operasi: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Anggota Tim: Creative Director: Zhiji Dong
Designer: Lu Gu