Timing Sauce Branding dening Wai Ching Chan

Karya Timing Sauce Branding dening Wai Ching Chan minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2022

Timing Sauce Branding

dening Wai Ching Chan

Klien: Timing Sauce

Pemenang A' Design Award Wesi ing Kategori Grafis

10,455

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #118426

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Timing Sauce Branding

Timing Sauce minangka proyek branding kang digawe kanggo produsen saus. Karya iki nyakup jeneng brand anyar, logo, kemasan lan materi penjualan. Jeneng sadurunge nuduhake pasta, kang ora cocog karo produk kang didol, mula dipilih jeneng anyar. Logo iki nggunakake wangun abstrak kang nggambarake saus lan pasuryan mesem. Riset warna dadi pandhuan kanggo palet, lan pirang-pirang kombinasi warna dites kanggo nuduhake rasa bungah lan mbangkitake napsu mangan. Label dicetak ing PVC glossy anti-banyu, lan digawe telung ukuran kanggo botol 120, 150 lan 180 mililiter.

Pangakuan

Babagan A' Design Award Wesi

Timing Sauce Branding menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Timing Sauce Branding dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Timing Sauce Branding diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Ukuran & Kemasan: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tag: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Teknologi Produksi: Label Material: PVC gloss label waterproof
Tantangan Desain: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Riset: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspirasi: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Durasi Proyek: Hong Kong