Lays Signature Pengalaman Merek Pop-Up by PepsiCo Design and Innovation

Lays Signature Pengalaman Merek Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Adicara lan Kelakon Competition Category.

EmasAdicara· 2021

Lays Signature Pengalaman Merek Pop-Up

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Emas Winner in Adicara Category

96,677

Verified Award Winner

Verify Award Status for #118889

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Signature Pengalaman Merek Pop-Up

Lays Signature yaiku pengalaman merek pop-up sing digawe adhedhasar keripik kentang. Pengalaman iki digelar ing lokasi-lokasi sauntara ing njero toko-toko eksklusif, ing ngendi bar keripik mixology dadi panggung cilik. Para pengunjung nyekseni pagelaran langsung ing ngendi rasa-rasa unik digawe kanthi tangan ing ngarepe dheweke. Format teatrikal lan multi-indrawi iki nggagas maneh carane keripik disajikake, dirasakake lan dibagekake. Tujuane yaiku nggayuh para pelanggan enom sing ngajeni pengalaman nyata lan sharing sosial. Pagelaran sing kapisan ditampilake ing department store Lane Crawford.

The Recognition

About the A' Design Award Emas

Lays Signature Pengalaman Merek Pop-Up menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Lays Signature Pengalaman Merek Pop-Up dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Lays Signature Pengalaman Merek Pop-Up nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
Inspiration: Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
Team Members: PepsiCo Design & Innovation

Read the Press Release