Game Fuel Kemasan Omben-omben by PepsiCo Design and Innovation

Game Fuel Kemasan Omben-omben by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2021

Game Fuel Kemasan Omben-omben

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Emas Winner in Bungkusan Category

30,333

Verified Award Winner

Verify Award Status for #118643

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Kemasan Omben-omben

Game Fuel yaiku kemasan omben-omben energi edisi khusus sing digawe kanggo merek Adrenaline Rush ing Rusia. Desain iki ngrayakake budaya gaming lan e-sports. Logo A sing misuwur ing kaleng diowahi dadi portal warna-warni sing ngundang konsumen menyang lingkungan game anyar lan nuwuhake rasa kacemplung sithik mbaka sithik. Desain iki ngrembaka saka kemasan menyang pengalaman merek sing luwih jembar. Tujuan sing dikarepake yaiku ngedohake komunitas gaming saka stereotip lan menehi para pemain energi lan rasa percaya dhiri kanggo performa sing kuwat.

The Recognition

About the A' Design Award Emas

Game Fuel Kemasan Omben-omben menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Game Fuel Kemasan Omben-omben dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Game Fuel Kemasan Omben-omben nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Tags: Packaging, Beverage
Inspiration: Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
Team Members: PepsiCo Design & Innovation

Read the Press Release