Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben by Dennis Furniss

Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award Platinum in Desain Bungkusan Competition Category.

PlatinumBungkusan· 2021

Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben

by Dennis Furniss

Client: Pepsi

A' Design Award Platinum Winner in Bungkusan Category

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Verified Award Winner
Verify Award Status for #123073

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Colors

The Design

About Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben

Pepsi NFL Limited Edition yaiku seri kaleng omben-omben sing digawe kanggo pasar ing Meksiko. Papat kaleng ngurmati papat tim football Amerika: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders lan New England Patriots. Saben kaleng nggunakake palet warna saka time dhewe-dhewe. Gaya ilustrasi sing dinamis nampilake para pemain kanthi proporsi sing digedhekake kanggo nggambarake sipat fisik olahraga kasebut. Kaleng-kaleng iki digawe saka aluminium lan dicithak nganggo cithakan offset definisi dhuwur. Seri iki disambungake karo kampanye digital lan didol ing toko-toko lan online.

The Recognition

About the A' Design Award Platinum

Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Pepsi NFL Limited Edition Kemasan Kaleng Omben-omben iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Dimensions & Packaging: 110 mm x 50 mm x 110 mm / 18.5 lbs
Tags: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Production Technology: High definition Offset printing on aluminum cans
Design Challenge: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Research: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Inspiration: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Project Duration: 3 Months (Nov 20- Feb 21) Mexico
Operation Flow: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Patents: Pepsico Design Center Latam
Team Members: PepsiCo Design Latin America
Image Credits: Pepsico Design Center Latam