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Xijiu Matured Liquor Kemasan Minuman Keras dening Chengdu Times Fashion Art Design Co., Ltd

Karya Xijiu Matured Liquor Kemasan Minuman Keras dening Chengdu Times Fashion Art Design Co., Ltd minangka pemenang sing diajeni banget saka A' Design Award Platinum 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PlatinumBungkusan· 2025

Xijiu Matured Liquor Kemasan Minuman Keras

dening Chengdu Times Fashion Art Design Co., Ltd

Klien: Guizhou Xijiu Co..ltd

Pemenang A' Design Award Platinum ing Kategori Bungkusan

1,199,187

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #163642

Warna

Desaine

Babagan Xijiu Matured Liquor Kemasan Minuman Keras

Xijiu Matured Liquor yaiku desain kemasan kanggo seri minuman keras Tiongkok. Botol iki tetep njaga siluet drum klasik saka merek kasebut lan ngrujuk marang wangun bunder saka sawijining karya sing kasimpen ing Museum Istana, sawijining wangun sing digandhengake karo kasampurnan lan karukunan ing budaya tradisional Tiongkok. Katrangan umur 15 lan 30 taun diukir nganggo laser awujud pita sing mili. Tutupe nggunakake wangun papat sisi sing nduweni makna berkah lan bisa dibukak sarta ditutup kanthi alus. Ing njerone, ilustrasi asli gaya ukiran kayu nampilake pemandangan alam ing sadawane Kali Chishui lan bahan-bahan kanggo nggawe minuman kasebut. Kothak njabane gampang digawa lan disimpen.

Pangakuan

Babagan A' Design Award Platinum

Xijiu Matured Liquor Kemasan Minuman Keras menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Xijiu Matured Liquor Kemasan Minuman Keras nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Xijiu Matured Liquor Kemasan Minuman Keras iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Ukuran & Kemasan
150mm*50mm*180mm
Tag
Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Teknologi Produksi
- The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Tantangan Desain
The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Riset
The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Inspirasi
The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Durasi Proyek
This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Alur Operasi
User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Anggota Tim
Xiaohu Feng
Xian Huo
Lei Wang

Disponsori

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Desain Apik Pantes Nampa Pengakuan Gedhe

A' Design Award minangka penghargaan internasional sing dijuri kanggo desain apik. Melu A' Design Award kanggo entuk kesempatan nampa pengakuan meritokratis, reputasi, gengsi lan publisitas kanggo karyamu. Nominasikna karyamu kanggo A' Design Award lan saingan kanggo ngrebut A' Design Prize sing didambakake.

Nominasi