Pepsi Chinas People Daily New Media Kaleng Ombenan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Platinum in Desain Bungkusan Competition Category.
PlatinumBungkusan· 2021
Pepsi Chinas People Daily New Media Kaleng Ombenan
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Platinum Winner in Bungkusan Category
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- Verified Award Winner
- Verify Award Status for #118923
The Design
About Pepsi Chinas People Daily New Media Kaleng Ombenan
Everyday Heroes yaiku seri desain kaleng ombenan peringatan sing digawe kanggo Pepsi kanthi kolaborasi karo divisi New Media saka People's Daily China. Kaleng-kaleng iki menehi pakurmatan marang tenaga medis, buruh, sukarelawan, lan kurir sing ngabdi marang masyarakate ing garis ngarep nalika pandemi COVID-19. Saben desain ngurmati generasi anyar para pahlawan saben dina lan ngucapake rasa matur nuwun kanggo sumbangsihe saben dinane. Kemasan iki ngowahi wadhah ombenan sing wis akrab dadi pesen umum sing prasaja awujud panuwun lan rasa hormat bebarengan.
The Recognition
About the A' Design Award Platinum
Pepsi Chinas People Daily New Media Kaleng Ombenan menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Pepsi Chinas People Daily New Media Kaleng Ombenan nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Pepsi Chinas People Daily New Media Kaleng Ombenan iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
- Team Members
- PepsiCo Design & Innovation
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