Beat Coffee Desain Identitas Merek by Paul Meeuwsen

Beat Coffee Desain Identitas Merek by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerungguGrafis· 2021

Beat Coffee Desain Identitas Merek

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award Perunggu Winner in Grafis Category

10,289

Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee Desain Identitas Merek

Beat Coffee minangka desain identitas merek lan kemasan kanggo perusahaan kopi. Rebranding iki diwiwiti saka wawasan pasar, review kompetitor, lan feedback pelanggan, sing mbentuk strategi lan posisi merek. Posisi iki diekspresikan liwat tagline Serious Fun Coffee, sing nemtokake tone of voice lan nyambungake fun, musik, lan kopi. Swara pemilik perusahaan digunakake kanggo nguripake tandha merek. Ide sing padha uga digawa menyang kemasan kopi sing dicithak, sing dianimasi liwat augmented reality. Tujuane yaiku nggawe merek sing jelas, fokus marang pelanggan, lan playful.

The Recognition

About the A' Design Award Perunggu

Beat Coffee Desain Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Beat Coffee Desain Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Beat Coffee Desain Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey