LendMe Identitas Merek dening Ruis Vargas

Karya LendMe Identitas Merek dening Ruis Vargas minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2021

LendMe Identitas Merek

dening Ruis Vargas

Klien: Laika

Pemenang A' Design Award Wesi ing Kategori Grafis

12,688

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #119666

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan LendMe Identitas Merek

LendMe minangka identitas merek sing digawe kanggo perusahaan sing beroperasi ing pasar ekuitas omah (home equity). Logo iki nganggo struktur ikonografi sing ngrujuk marang kode biner sing seimbang siji lan sijine, nuduhake ide matematis lan uga hubungan rong arah antarane perusahaan lan klien-klien e. Palet warnane komplementer, kanthi ungu minangka warna dhasar, lan oranye karo biru minangka warna panyengkuyung kanggo pesen lan pamirsa sing beda-beda. Aplikasine kalebu kertu bisnis, amplop, presentasi institusional, lan panel lampu dalan.

Pangakuan

Babagan A' Design Award Wesi

LendMe Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. LendMe Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. LendMe Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Ukuran & Kemasan: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Tag: Brand, logotype, illustration, visual identity, Laika Design
Teknologi Produksi: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Tantangan Desain: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Riset: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Inspirasi: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Durasi Proyek: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Alur Operasi: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Paten: Laika Design
Anggota Tim: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Kredit Gambar: Laika Design