Let Parents Stay Aksara Supaya Wong Tuwa Tetep Ana by Yu Chen

Let Parents Stay Aksara Supaya Wong Tuwa Tetep Ana by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerungguGrafis· 2021

Let Parents Stay Aksara Supaya Wong Tuwa Tetep Ana

by Yu Chen

Client: Hubei University of Technology

A' Design Award Perunggu Winner in Grafis Category

11,222

Verified Award Winner

Verify Award Status for #119882

View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Aksara Supaya Wong Tuwa Tetep Ana

Aksara Supaya Wong Tuwa Tetep Ana minangka jinis aksara sing dhasare saka Sulaman Han tradisional, digawe kanggo ndhukung desa sing kacilakan ing babagan ekonomi. Desa Jinling dadi omahe luwih saka rong ewu bocah sing ditinggal wong tuwane kerja, lan akeh warga sing pinter ing Sulaman Han. Produk sulaman lokal iki adol kurang laris amarga motife ora pati owah sajrone satus taun. Elemen sulaman klasik dijupuk inti lan wangune dibentuk maneh dadi wangun aksara modern, sing banjur disulam manual dening para tukang sulam lokal. Tujuane yaiku kanggo nggawe pemasukan lan nglestarekake katrampilan iki liwat basa visual sing modern.

The Recognition

About the A' Design Award Perunggu

Let Parents Stay Aksara Supaya Wong Tuwa Tetep Ana menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Let Parents Stay Aksara Supaya Wong Tuwa Tetep Ana dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Let Parents Stay Aksara Supaya Wong Tuwa Tetep Ana nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen