Ben Su Identitas Merek Restoran dening Chao Feng

Karya Ben Su Identitas Merek Restoran dening Chao Feng minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2021

Ben Su Identitas Merek Restoran

dening Chao Feng

Klien: MET Creative Brand

Pemenang A' Design Award Perunggu ing Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #120278

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Ben Su Identitas Merek Restoran

Ben Su minangka identitas merek sing digawe kanggo restoran iwak sauerkraut. Identitas iki dibangun adhedhasar fitur produk inti yaiku sauerkraut warisan budaya tak wujud, sing digawe kanthi tangan lan diasinake sajrone 280 dina tanpa bahan pengawet. Poster utama nampilake kaunggulan produk kasebut kanthi wujud visual sing langsung, nggunakake lengkungan sing lembut lan kontras werna sing kuat kanggo nggampangake pangenalan. Restoran iki nduweni luas 260 meter persegi lan kalebu area pameran sauerkraut ing pintu mlebu. Adegan lan properti nyambungake identitas visual karo ruang interior.

Pangakuan

Babagan A' Design Award Perunggu

Ben Su Identitas Merek Restoran menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Ben Su Identitas Merek Restoran dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Ben Su Identitas Merek Restoran nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Ukuran & Kemasan: The project covers a total of 260 square meters.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Teknologi Produksi: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Tantangan Desain: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Riset: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Inspirasi: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Durasi Proyek: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Alur Operasi: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Paten: Copyrights belong to Pushui Zhang, 2020.
Anggota Tim: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Kredit Gambar: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.