Quix Primary Function: Identitas Merek dening Anja Zambelli Colak

Karya Quix Primary Function: Identitas Merek dening Anja Zambelli Colak minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2021

Quix Primary Function: Identitas Merek

dening Anja Zambelli Colak

Klien: Zambelli Brand Design

Pemenang A' Design Award Perak ing Kategori Grafis

37,333

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #120357

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Quix Primary Function: Identitas Merek

Quix minangka identitas merek kanggo mesin vending swaladen sing nyawiske ombѐn-ombѐn panas lan adhem uga panganan cilik. Identitas iki nggunakake werna, tѐkstur, lan wangun sing dijupuk saka budaya Italia, minangka pakurmatan marang jaman kencana desain Italia. Daya tarik sing rada vintage ngѐlingake taun-taun Dolce Vita lan mbangkitake budaya kopi Italia. Cangkir kopi lan poster dicѐtak nganggo werna CMYK kanthi tѐknologi offset, dene mesin vending diwѐnѐhi merek kanthi foil sing dicѐtak. Desain iki ngowahi wektu ngaso kopi sing cepet dadi pengalaman visual sing tentrem.

Pangakuan

Babagan A' Design Award Perak

Quix Primary Function: Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Quix Primary Function: Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Quix Primary Function: Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Ukuran & Kemasan: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tag: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Teknologi Produksi: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Tantangan Desain: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Riset: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspirasi: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Durasi Proyek: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Alur Operasi: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.