Soda Grocery Bungkus Panganan by Lan Shenfan and Xu Jingwen

Soda Grocery Bungkus Panganan by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2021

Soda Grocery Bungkus Panganan

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

A' Design Award Wesi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #120521

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Colors

The Design

About Soda Grocery Bungkus Panganan

Soda Grocery minangka desain kemasan kanggo panganan oleh-oleh sing didol marang para wisatawan ing Macau. Basa desain iki dijupuk saka kemasan mercon sing diprodhuksi ing Macau sajrone abad kaping rong puloh. Gambar-gambar papat wanita sing dijupuk saka kemasan historis digambar maneh minangka ilustrasi kontemporer lan dicithak nganggo werna-werna sing kandel. Papat kemasan panganan nggawa ilustrasi kasebut, lan saben kothak ukurane 185 kaping 145 kaping 55 milimeter. Kertas pambungkus lan label njero sing dicithak diwenehi rampungan embossing, lapisan ultraviolet, bronzing, lan die cutting. Desain iki njaga karakter regional nalika uga nyukupi selera modern.

The Recognition

About the A' Design Award Wesi

Soda Grocery Bungkus Panganan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Soda Grocery Bungkus Panganan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Soda Grocery Bungkus Panganan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu