Fck 2020 Kalender by Lateral Creative Hub

Fck 2020 Kalender by Lateral Creative Hub is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

EmasGrafis· 2021

Fck 2020 Kalender

by Lateral Creative Hub

Client: Lateral Creative Hub

A' Design Award Emas Winner in Grafis Category

52,262

Verified Award Winner

Verify Award Status for #120533

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fck 2020 Kalender

Fck 2020 iku kalender meja kanggo taun 2021. Kalender iki digawe kanthi wujud leporello, yaiku lembaran dawa sing dilempit dadi rolas panel. Kalender iki bisa disimpen rata lan dibukak kaya buku, utawa didèlèh ing meja kanthi wujud bunder utawa wujud liyane. Saben sasi nggawa pangarep-arep cendhak kanggo taun anyar, sing dicritakake liwat grafis modernis polikrom lan ilustrasi minimal. Tujuane yaiku mbukak lembaran anyar saka taun sing angel kanthi humor lan imajinasi. Cetakan nganggo teknik digital ing kertas putih 240 gram. Ukuran nalika dilempit yaiku 169 kali 240 milimeter.

The Recognition

About the A' Design Award Emas

Fck 2020 Kalender menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Fck 2020 Kalender dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Fck 2020 Kalender nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Dimensions & Packaging: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Tags: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Production Technology: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Design Challenge: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Research: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Inspiration: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Project Duration: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Operation Flow: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Team Members: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK