Ghepard Communication Logo Logo by Morosan Ioana is a highly esteemed winner of the very prestigious 2021 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2021

Ghepard Communication Logo Logo

by Morosan Ioana

Client: Ghepard Communication

A' Design Award Wesi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #120946

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Colors

The Design

About Ghepard Communication Logo Logo

Logo Ghepard Communication minangka identitas visual sing digawe kanggo agensi pemasaran lan komunikasi. Simbol iki nampilake siluet dinamis saka cheetah, digambar nganggo rong garis kanthi ketebalan sing padha ing gaya minimalis lan modern. Buntut cheetah sing dawa nduweni peran utama ing desain iki. Siluet iki nggunakake warna emas doff sing dikombinasikake karo werna abu-abu, sing menehi tampilan alus marang tandha kasebut. Logotype diselehake ing sangisore simbol, lan kaloro unsur kasebut bebarengan mbentuk wangun pesagi. Logo iki bisa diterapake ing latar mburi putih, ireng, utawa werna liyane.

The Recognition

About the A' Design Award Wesi

Ghepard Communication Logo Logo menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Ghepard Communication Logo Logo dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Ghepard Communication Logo Logo diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Dimensions & Packaging: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Tags: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Production Technology: Corel Draw and Adobe Creative Suite.
Design Challenge: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Research: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Inspiration: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Project Duration: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Operation Flow: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Team Members: Ioana Morosan
Image Credits: Product images and animation: Ioana Morosan