Public Health Beyond Borders Program Identitas Visual by Yoske Mitsui

Public Health Beyond Borders Program Identitas Visual by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2021

Public Health Beyond Borders Program Identitas Visual

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award Wesi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Program Identitas Visual

Public Health Beyond Borders minangka program identitas visual sing digawe kanggo kelompok mahasiswa lan dosen sing nggarap kebutuhan kesehatan ing masyarakat mitra. Tandha iki nganggo limang werna. Ijo lan biru nggambarake pandangan global, sanalika abang, kuning, lan ireng nuduhake asal-usul saka Universitas Maryland minangka bab pambukaning organisasi iki. Bunderan ing tengah nggambarake kesatuan lan kemitraan. Wordmark disesuaikan karo jinis huruf utama universitas. Logo iki sederhana, bisa diskalakan, lan modular, sarta bisa digunakake ing sawernane lan macem-macem ukuran ing media cetak lan digital.

The Recognition

About the A' Design Award Wesi

Public Health Beyond Borders Program Identitas Visual menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Public Health Beyond Borders Program Identitas Visual dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Public Health Beyond Borders Program Identitas Visual diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.