Flowering Street Identitas Merek Amal dening Mingjun Jiang

Karya Flowering Street Identitas Merek Amal dening Mingjun Jiang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2021

Flowering Street Identitas Merek Amal

dening Mingjun Jiang

Klien: Monka Design

Pemenang A' Design Award Perunggu ing Kategori Grafis

11,557

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #121372

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Flowering Street Identitas Merek Amal

Flowering Street minangka identitas merek amal sing digawe kanggo ndhukung wong-wong tunawisma ing London. Merek iki ngeningake para penjual tunawisma bisa entuk penghasilan kanthi adol kembang kanthi rega pasar biasa, tinimbang gumantung marang sumbangan. Wangun logo diilhami dening tandha-tandha dalan ing London, minangka referensi kanggo istilah street friends sing digunakake ing antarane wong-wong sing turu ing njaba. Saben iket kembang dibungkus nganggo koran lawas sing dikumpulake, ditaleni nganggo tali rami alami, lan diwenehi kertu ucapan matur nuwun. Bahan alami sing bisa didaur ulang njaga biaya kemasan tetep murah, saengga luwih akeh penjual sing bisa didhukung.

Pangakuan

Babagan A' Design Award Perunggu

Flowering Street Identitas Merek Amal menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Flowering Street Identitas Merek Amal dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Flowering Street Identitas Merek Amal nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Ukuran & Kemasan: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Tag: charity, homeless, London, branding, visual, identity, flower
Teknologi Produksi: Flowers sold by the homeless.
Tantangan Desain: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Riset: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspirasi: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Durasi Proyek: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Alur Operasi: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Paten: none
Anggota Tim: Mingjun Jiang
Kredit Gambar: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019