The Book That Grew Buku Panuntun Angon dening Fabiano Dalmacio

Karya The Book That Grew Buku Panuntun Angon dening Fabiano Dalmacio minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Gagasan lan Konseptual.

PerakGagasan· 2021

The Book That Grew Buku Panuntun Angon

dening Fabiano Dalmacio

Klien: Rothco, part of Accenture Interactive

Pemenang A' Design Award Perak ing Kategori Gagasan

85,353

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #122997

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan The Book That Grew Buku Panuntun Angon

Buku Sing Tuwuh iku panuntun angon sing digawe kanggo para tani ing Irlandia. Buku iki ngandharake 10 piwulang lan 10 pituduh praktis sing mbantu ningkatake keberlanjutan ing peternakan. Saben kaca, saben tembung, lan saben diagram dibentuk saka oyod suket asli nalika padha tuwuh. Oyod-oyod kasebut dituntun sajrone pirang-pirang minggu kanthi gabungan kagiyatan tetanèn lan karajinan sing tliti, mula proses nyithak dirampungake déning alam. Proses pertanian sing rumit diterangake liwat sakumpulan simbol khusus, lan kaca lempitan sing bisa dibukak ngidini pamaca mriksa kunci simbol nalika maca. Yèn ditutup, buku iki dawané 29,7 lan 42 sentimeter.

Pangakuan

Babagan A' Design Award Perak

The Book That Grew Buku Panuntun Angon menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. The Book That Grew Buku Panuntun Angon dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. The Book That Grew Buku Panuntun Angon iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
Ukuran & Kemasan: Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
Tag: book, design, Ireland, grass, farming, bank, idea
Teknologi Produksi: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Tantangan Desain: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Riset: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Inspirasi: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Durasi Proyek: From October 2018 to May 2019, in Dublin and Amsterdam.
Alur Operasi: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Anggota Tim: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Kredit Gambar: Photographer: Diana Scherer
Filmmaker: Jake Viramontez