Full Moon Fungsi Utama: Iklan Media Sosial dening Fabiano Dalmacio

Karya Full Moon Fungsi Utama: Iklan Media Sosial dening Fabiano Dalmacio minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerakPariwara· 2021

Full Moon Fungsi Utama: Iklan Media Sosial

dening Fabiano Dalmacio

Klien: Rothco, part of Accenture Interactive

Pemenang A' Design Award Perak ing Kategori Pariwara

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Desaine

Babagan Full Moon Fungsi Utama: Iklan Media Sosial

Full Moon minangka iklan media sosial sing digawe kanggo Guinness. Visual iki diterbitake ing feed lan crita Facebook lan Instagram nalika bengi Halloween ing taun 2020, nalika rembulan biru sing langka katon ing saindenging jagad. Gambar iki diprodhuksi liwat retouching lan manipulasi foto ing Adobe Photoshop. Referensi rembulan resolusi dhuwur, gambar merek, lan tekstur bir digabung ing lapisan-lapisan kanggo mbentuk siji gambar. Tujuane yaiku melu obrolan global kanthi sesambungan sing prasaja antarane rembulan lan segelas bir.

Pangakuan

Babagan A' Design Award Perak

Full Moon Fungsi Utama: Iklan Media Sosial menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Full Moon Fungsi Utama: Iklan Media Sosial dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Full Moon Fungsi Utama: Iklan Media Sosial iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Ukuran & Kemasan: Facebook & Instagram feed/stories.
Tag: beer, Guinness, halloween, moon, Ireland
Teknologi Produksi: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Tantangan Desain: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Riset: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Inspirasi: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Durasi Proyek: The project was developed in October 2020 in Dublin, Ireland.
Alur Operasi: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Anggota Tim: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire