Pepsi Smart Can Kaleng Omben-omben Interaktif by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Emas in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.
EmasPariwara· 2025
Pepsi Smart Can Kaleng Omben-omben Interaktif
by PepsiCo Design and Innovation
A' Design Award Emas Winner in Pariwara Category
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- Verified Award Winner
- Verify Award Status for #169608
The Design
About Pepsi Smart Can Kaleng Omben-omben Interaktif
Pepsi Smart Can iku kaleng omben-omben interaktif sing uga bisa dadi platform digital. Kaleng iki nyambungake wong-wong menyang konten liwat portal digital, nawakake pengalaman sing tansah aktif tinimbang mung promosi cendhak. Pepsi Smart Can digawe kanggo mengeti peluncuran desain ulang merek Pepsi global. Platform iki nyebarake konten adhedhasar minat pribadi kayata musik, olahraga, panganan lan busana. Para kreator lokal bisa mbiyantu mbentuk konten sing gegayutan karo Pepsi kanggo komunitase dhewe-dhewe. Tujuane yaiku ndhukung crita interaktif sing lestari ngluwihi siji kampanye wae.
The Recognition
About the A' Design Award Emas
Pepsi Smart Can Kaleng Omben-omben Interaktif menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Pepsi Smart Can Kaleng Omben-omben Interaktif dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Pepsi Smart Can Kaleng Omben-omben Interaktif nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
- Inspiration
- We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.
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