Chinese Lion Setiker Mobil by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Emas in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.

EmasPariwara· 2024

Chinese Lion Setiker Mobil

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Emas Winner in Pariwara Category

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Verified Award Winner

Verify Award Status for #159438

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Lion Setiker Mobil

Chinese Lion iku sakumpulan setiker mobil edisi winates sing digawe kanggo kendharaan Fengxing T5 EVO. Desain iki minangka garapan artistik saka singa Tionghoa, sing dipasang ing sadhuwure dhasar corak tradisional Tiongkok. Geometri telung dimensi, seni pop, lan seni abstrak digabungake supaya grafis kasebut nduweni karakter enom lan dinamis sing dikarepake bisa narik kawigatene para pangendhara mudha. Kabeh karya seni disiapake minangka ilustrasi vektor lan diprodhuksi ing film PVC, dipasang minangka semi wrap kanthi ukuran 4565 kaping 800 milimeter. Ana telung pilihan warna sing ditawakake.

The Recognition

About the A' Design Award Emas

Chinese Lion Setiker Mobil menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Chinese Lion Setiker Mobil dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Chinese Lion Setiker Mobil nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao