Xphere Rebranding Identitas Perusahaan dening Yibang Design and Xiner Zheng

Karya Xphere Rebranding Identitas Perusahaan dening Yibang Design and Xiner Zheng minangka pemenang sing diajeni banget saka A' Design Award Wesi 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2021

Xphere Rebranding Identitas Perusahaan

dening Yibang Design and Xiner Zheng

Klien: Yibang

Pemenang A' Design Award Wesi ing Kategori Grafis

8,880

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #123091

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Xphere Rebranding Identitas Perusahaan

Xphere minangka desain identitas perusahaan sing digawe kanggo merek Rongxing. Jeneng Xphere asale saka jeneng merek Tionghoa Rongxing, sing tegese bola sing makmur. Identitas iki nggabungake makna saka jeneng Tionghoa karo jeneng Inggris ing sawijining basa visual. Tandha iki diilhami dening wangun lintang, lan potongan sing cocog ditrapake ing tandha logo Inggris lan Tionghoa. Werna sing wani lan visual sing kuat nyorot lini produk kelas dhuwur. Barang-barang sing dicithak nggunakake kertas kandel doff, lan kartu bisnis sarta kartu ucapan matur nuwun nggawa logo sing diembos.

Pangakuan

Babagan A' Design Award Wesi

Xphere Rebranding Identitas Perusahaan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Xphere Rebranding Identitas Perusahaan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Xphere Rebranding Identitas Perusahaan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Ukuran & Kemasan: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tag: Xphere, Visual Identity, Commercial, Branding
Teknologi Produksi: Adobe Photoshop, Illustration, and InDesign.
Tantangan Desain: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Riset: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspirasi: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Durasi Proyek: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Alur Operasi: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Anggota Tim: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Kredit Gambar: Yibang