Milano System Tas Ransel Modular by Modula Milano

Milano System Tas Ransel Modular by Modula Milano is a highly esteemed winner of the very prestigious 2021 A' Design Award Emas in Desain Aksesoris Busana lan Wisata Competition Category.

EmasAksesoris· 2021

Milano System Tas Ransel Modular

by Modula Milano

Client: Modula Milano

A' Design Award Emas Winner in Aksesoris Category

74,611

Verified Award Winner

Verify Award Status for #124206

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Milano System Tas Ransel Modular

Milano System iku tas ransel kutha modular sing digawe ing Italia. Tas utamane ukurane 480 mm dhuwure, 300 mm ambane lan 170 mm kandele, sarta nduweni volume 25 liter sing bisa dijembarake dadi 35 liter. Modul-modul kapisah, kalebu organizer laptop, jangkar, blok saben dina lan blok kemasan, bisa dipasang lan dicopot saka tas utamane. Piranti kunci magnetik ngidini mbukak lan nutup nganggo tangan siji. Kain sing tahan gores lan tahan banyu digunakake. Rong kompartemen lan sawetara kanthong njaga barang saben dinane tetep tumata.

The Recognition

About the A' Design Award Emas

Milano System Tas Ransel Modular menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Milano System Tas Ransel Modular dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Milano System Tas Ransel Modular nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.
Dimensions & Packaging: 480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization
Tags: modular backpack, Italian design, Made in Italy, backpack made in Italy
Production Technology: CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware
Design Challenge: The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
Research: We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
Inspiration: Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
Project Duration: The project started in January 2020 and finished in March 2021 in Milan, Italy.
Operation Flow: Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.
Team Members: Alex Feriotto
Sebastian Pinotti
Nevena Pavloska
Dario Ruggeri
Gaia Venuti
Beatrice Cavalli
Chiara Penasa
Image Credits: Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa