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ZhuoQing Kemasan Teh dening Tiger Pan

Karya ZhuoQing Kemasan Teh dening Tiger Pan minangka pemenang sing diajeni banget saka A' Design Award Emas 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


EmasBungkusan· 2021

ZhuoQing Kemasan Teh

dening Tiger Pan

Klien: Tasly Holding Group

Pemenang A' Design Award Emas ing Kategori Bungkusan

36,160

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #123928

Warna

Desaine

Babagan ZhuoQing Kemasan Teh

ZhuoQing yaiku desain kemasan kanggo bubuk sari teh Pu'er instan. Bubuk kasebut diekstrak liwat proses sing dawa lan larut kanthi sampurna ing banyu tanpa ninggalake ampas. Kothak njaba digawe saka tinplate, kothak njero saka kertas, lan saben porsi tunggal dibungkus nganggo kertas aluminium. Karton tarik sing ramping bisa dibukak lan dicekel nganggo tangan siji, lan struktur sing bisa dibukak maneh njaga kemasan tetep gampang digawa lan digunakake. Grafis kasebut adhedhasar pola sulaman rakyat saka Yunnan lan nggambarake pemandangan nandur lan metik teh.

Pangakuan

Babagan A' Design Award Emas

ZhuoQing Kemasan Teh menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. ZhuoQing Kemasan Teh dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. ZhuoQing Kemasan Teh nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Ukuran & Kemasan
Size:395(L)*242(W)*40(H) mm
Tag
Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Teknologi Produksi
The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Tantangan Desain
More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Riset
There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspirasi
The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Durasi Proyek
The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Alur Operasi
By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Paten
Copyrights belong to Tasly Holding Group, 2020.
Anggota Tim
Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Kredit Gambar
Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu

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