Fondazione Alinari Primary Function: Identitas Merek dening Frush Design

Karya Fondazione Alinari Primary Function: Identitas Merek dening Frush Design minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2021

Fondazione Alinari Primary Function: Identitas Merek

dening Frush Design

Klien: Frush | Creative studio

Pemenang A' Design Award Perak ing Kategori Grafis

41,261

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #125706

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Fondazione Alinari Primary Function: Identitas Merek

Fondazione Alinari yaiku identitas merek sing digawe kanggo Fondazione Alinari per la Fotografia, sawijining lembaga umum sing didegaké ing Florence kanggo ngreksa, ngatur, lan ngundhakaké koleksi fotografi Alinari. Identitas iki dibangun ing sakubenge aksara cilik A, yaiku abstraksi saka lensa kamera, sing uga bisa dadi pigura kanggo gambar-gambar saka arsip sejarah. Aksara sing kaya patung lan palet ireng-putih ngélingaké marang padhang lan pepeteng. Sistem iki ditrapaké ing bahan cetak, tiket, katalog, merchandising, lan sawijining situs web.

Pangakuan

Babagan A' Design Award Perak

Fondazione Alinari Primary Function: Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Fondazione Alinari Primary Function: Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Fondazione Alinari Primary Function: Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Ukuran & Kemasan: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tag: brand design, merchandising, print materials, visual identity
Teknologi Produksi: Brand design and visual identity and language.
Tantangan Desain: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Riset: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspirasi: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Durasi Proyek: The project started in October 2020 in Florence (Italy) and it is still going on.
Alur Operasi: It's a brand identity project to identificate a new public subject.
Paten: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Anggota Tim: Giuditta Valentina Gentile