Kairi Murakami Desain Ulang Identitas Merek dening Daisuke Kobayashi

Karya Kairi Murakami Desain Ulang Identitas Merek dening Daisuke Kobayashi minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2021

Kairi Murakami Desain Ulang Identitas Merek

dening Daisuke Kobayashi

Klien: Iki Retreat Kairi Murakami

Pemenang A' Design Award Perunggu ing Kategori Grafis

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Babagan Kairi Murakami Desain Ulang Identitas Merek

Kairi Murakami minangka desain ulang identitas merek kang digawe kanggo hotel ing Pulo Iki, Nagasaki, Jepang. Simbol iki adhedhasar kanji Ichi, kang wujude arupa garis horizontal tunggal, lan kang katon ing jeneng hotel kasebut. Garis kasebut uga ngelingake pandangan menyang Teluk Yunomoto, pemandangan pisanan kang dideleng dening tamu nalika teka. Logo iki kasusun saka garis lurus lan bunder, kang nglairake lanskap kang kuwat lan gampang dikelingi. Werna-werna kang digunakake nggunakake gradasi kang ngelingake sunset ing wayah sore. Identitas iki ditrapake ing tandha aula, kertu bisnis, lan kop surat, kang nampilake hotel minangka omah kaping loro.

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Babagan A' Design Award Perunggu

Kairi Murakami Desain Ulang Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Kairi Murakami Desain Ulang Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Kairi Murakami Desain Ulang Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Ukuran & Kemasan: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tag: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Teknologi Produksi: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Tantangan Desain: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Riset: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspirasi: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Durasi Proyek: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Alur Operasi: The main concept of the brand is to design a landscape that would be our second home for the customers.
Paten: Copyrights Daisuke Kobayashi
Anggota Tim: Creative Director & Designer Daisuke Kobayashi
Kredit Gambar: Photo Daisuke Kobayashi