Oliveira Almeida Identitas Merek dening Ricardo Filipe Lopes da Silva

Karya Oliveira Almeida Identitas Merek dening Ricardo Filipe Lopes da Silva minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2022

Oliveira Almeida Identitas Merek

dening Ricardo Filipe Lopes da Silva

Klien: Oliveira de Almeida Advogados

Pemenang A' Design Award Wesi ing Kategori Grafis

10,435

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #126100

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Oliveira Almeida Identitas Merek

Gadhah misi kanggo mbela perkara sing bener lan nglumpukake bukti hukum sing penting kanggo menehi solusi efektif marang para pelanggan, mbutuhake disiplin organisasi lan fleksibilitas sing dhuwur. Merek iki nggambarake upaya kasebut kanthi lengkap lan ngluwihi identitas visual. Ngowahi logo dadi piranti kantor ora mung nglumpukake dokumen nanging uga mbantu merek kasebut tetep ana ing memori klien.

Pangakuan

Babagan A' Design Award Wesi

Oliveira Almeida Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Oliveira Almeida Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Oliveira Almeida Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Ukuran & Kemasan: Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tag: law, order, tradition, lawyers, law firm, brand, paper clip,
Teknologi Produksi: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Tantangan Desain: One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Riset: Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Inspirasi: The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Durasi Proyek: February 2020 to April 2020 in Curitiba, Brazil
Alur Operasi: In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Kredit Gambar: Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.