City Ambassadors School Identitas Merek Tipografi by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.
PerakGrafis· 2022
City Ambassadors School Identitas Merek Tipografi
Client: Tanya Dunaeva
A' Design Award Perak Winner in Grafis Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Identitas Merek Tipografi
Crita sing menarik didhelikake ing saben dalan lawas lan ora bisa digandhengake karo Kutha karo simbol sing bisa dingerteni. Nalika sinau kutha kasebut, duta besar bakal nemokake maneh, kaya siswa sing nemokake primer ing sekolah. Kanggo pambangunan identitas, solusi tipografi dipilih, adhedhasar prinsip eklektikisme tipografi: naskah Nasional Lawas, diselingi karo aksara kursif lan font sing bisa dingerteni para seniman avant-garde. Skema warna iku abang laconic-padhang.
The Recognition
About the A' Design Award Perak
City Ambassadors School Identitas Merek Tipografi menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. City Ambassadors School Identitas Merek Tipografi dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. City Ambassadors School Identitas Merek Tipografi iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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