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Zaku Inc. Identitas Perusahaan dening Nobuya Hayasaka

Karya Zaku Inc. Identitas Perusahaan dening Nobuya Hayasaka minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.


PerakGrafis· 2022

Zaku Inc. Identitas Perusahaan

dening Nobuya Hayasaka

Klien: Arica Design Inc

Pemenang A' Design Award Perak ing Kategori Grafis

39,950

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #127734

Warna

Desaine

Babagan Zaku Inc. Identitas Perusahaan

Simbol iki nduweni rong makna. Iku jeneng perusahaan lan slogan perusahaan. Iki kalebu tipografi karakter kanji Jepang, sing maca zaku ing jeneng perusahaan. Kanji uga ngandhut makna nggawe. Siluet tangan Good & # 039; dibentuk nggunakake karakter iki, sing tegese nggawe. Kanthi cara iki, slogan perusahaan nggawe Good ditulis ing tandha siji. Tandha simbol nyatakake komitmen perusahaan kanggo nggawe Good ing donya liwat langkah-langkah kreatif.

Pangakuan

Babagan A' Design Award Perak

Zaku Inc. Identitas Perusahaan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Zaku Inc. Identitas Perusahaan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Zaku Inc. Identitas Perusahaan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Ukuran & Kemasan
The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Tag
Typography, Logos, Symbols, Corporate Identity, Logotypes
Teknologi Produksi
The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Tantangan Desain
The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Riset
In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inspirasi
The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Durasi Proyek
It opened in Japan in March 2021.
Alur Operasi
The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Anggota Tim
Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki

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