Mamba Chiliast Primary Function: Identitas Merek by Sxdesign

Mamba Chiliast Primary Function: Identitas Merek by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerakGrafis· 2022

Mamba Chiliast Primary Function: Identitas Merek

by Sxdesign

Client: MC basketball community

A' Design Award Perak Winner in Grafis Category

43,345

Verified Award Winner

Verify Award Status for #131771

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mamba Chiliast Primary Function: Identitas Merek

Mamba Chiliast yaiku identitas merek kang digawe kanggo komunitas basket kang dibentuk dening para penggemar Mamba Mentality. Identitas iki nyawijikake para anggota lumantar kegiatan basket lan menehi rasa nduweni, bangga, sarta pambeda. Logo iki nganggo wangun heksagram minangka kerangka visuale, kang dibentuk saka gabungan aksara M lan C. Mripat kang dipapanake ing tengah visual makili si Mamba. Heksagram iki ngelingake asosiasi bebarengan babagan kapitayan, organisasi, lan energi. Logo iki bisa dicetak, dijahit, utawa dicithak nganggo cara injection molding ing pirang-pirang ukuran.

The Recognition

About the A' Design Award Perak

Mamba Chiliast Primary Function: Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Mamba Chiliast Primary Function: Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Mamba Chiliast Primary Function: Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes
Tags: brand identity, logo, branding, mamba, basketball
Production Technology: The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
Design Challenge: To appeal to and attract Kobe fans without the use of basketball elements.
Research: We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
Inspiration: The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.

The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory.
Project Duration: The project started in August 2021 and finished in November 2021 in Beijing, China.
Operation Flow: Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality
Patents: Sxdesign
Team Members: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Image Credits: Sxdesign