Jelly Tea Layanan Pangan Fungsional dening Ziqing Lv

Karya Jelly Tea Layanan Pangan Fungsional dening Ziqing Lv minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Meta, Strategis lan Layanan.

PerungguLayanan· 2022

Jelly Tea Layanan Pangan Fungsional

dening Ziqing Lv

Klien: Zhejiang University

Pemenang A' Design Award Perunggu ing Kategori Layanan

92,012

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #132516

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Jelly Tea Layanan Pangan Fungsional

Jelly Tea minangka layanan kesehatan lan sistem pangan fungsional kanggo para pekerja kantoran enom. Jelly kasebut digawe saka teh Cina lan saka tanduran sing digunakake minangka pangan uga obat. Enem varian diprodhuksi, saben-saben nduweni efek lan rasa tartamtu. Mesin vending ngidini produk kasebut ditampa kanthi cepet, dene mini program mobile nawakake tuku online lan game prasaja. Pangguna ngrampungake tugas mingguan, kayata olahraga saben dina utawa turu luwih awal, kanggo mbukak konten game lan hadiah luwih lanjut. Tujuane kanggo ndhukung kabiasaan sehat jangka panjang, ora mung kanggo kabutuhan sanalika wae.

Pangakuan

Babagan A' Design Award Perunggu

Jelly Tea Layanan Pangan Fungsional menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Jelly Tea Layanan Pangan Fungsional dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Jelly Tea Layanan Pangan Fungsional nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Ukuran & Kemasan: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Tag: regimen, health, Chinese tea, service design, youth, gamification, functional food
Teknologi Produksi: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Tantangan Desain: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Riset: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Inspirasi: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Durasi Proyek: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Alur Operasi: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Anggota Tim: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao