Mao Xin Tea House Identitas Visual dening ChingYu Liu

Karya Mao Xin Tea House Identitas Visual dening ChingYu Liu minangka pemenang sing diajeni banget saka A' Design Award Wesi 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2022

Mao Xin Tea House Identitas Visual

dening ChingYu Liu

Klien: BlackLiuStudio

Pemenang A' Design Award Wesi ing Kategori Grafis

10,134

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #132541

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Mao Xin Tea House Identitas Visual

Omah teh Mao Xin dimaksudake kanggo nggawa kaendahan teh oriental lan budayane. Khususe teh khusus iki yaiku rong godhong kanggo saben oyod. Nalika digabungake karo budaya teh lokal, gampang banget kanggo nyambungake karo budaya Zen amarga akeh plot sing disusun kanthi cara bunder sing padha karo taman rock Jepang.

Pangakuan

Babagan A' Design Award Wesi

Mao Xin Tea House Identitas Visual menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Mao Xin Tea House Identitas Visual dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Mao Xin Tea House Identitas Visual diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Ukuran & Kemasan: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tag: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Teknologi Produksi: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Tantangan Desain: Finding the right design to attract the attention of a younger generation of new users.
Riset: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspirasi: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Durasi Proyek: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Alur Operasi: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Anggota Tim: ChingYu-Liu
Kredit Gambar: ChingYu-Liu, 2021.