Dona Vitamina Identitas Merek dening Ruis Vargas

Karya Dona Vitamina Identitas Merek dening Ruis Vargas minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2022

Dona Vitamina Identitas Merek

dening Ruis Vargas

Klien: Laika

Pemenang A' Design Award Perak ing Kategori Grafis

41,012

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #134862

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Dona Vitamina Identitas Merek

Dona Vitamina yaiku proyek identitas merek sing digawe kanggo merek jus sing wis ana. Logotype iki nuduhake sawijining wanita Victoria sing matané juling nyruput jus, gambar sing lucu ngenani wanita sing nduweni awaké dhewe. Kanggo ngembangake ide kuwi, sarangkéyan ilustrasi wanita saka macem-macem etnis digambar nganggo gaya stencil lan digandhengake karo ukara-ukara cendhak sing lucu. Ilustrasi-ilustrasi kasebut katon ing menu, kemasan, tas, kartu pos, stiker lan témbok gedhé sing digawe nganggo tangan. Umumé barang cetak diprodhuksi nganggo cetak offset ing warna CMYK, lan tas-tas kasebut digawe nganggo silkscreen.

Pangakuan

Babagan A' Design Award Perak

Dona Vitamina Identitas Merek menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Dona Vitamina Identitas Merek dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Dona Vitamina Identitas Merek iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Ukuran & Kemasan: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Tag: Branding, Logotype, Package, label, illustration
Teknologi Produksi: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Tantangan Desain: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Riset: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspirasi: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Durasi Proyek: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Alur Operasi: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Paten: Laika
Anggota Tim: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Kredit Gambar: Photo by: Madelaine Seagram and Laika