Crcrta Identitas Perusahaan dening Zilong Chen and Chao Yang

Karya Crcrta Identitas Perusahaan dening Zilong Chen and Chao Yang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2022

Crcrta Identitas Perusahaan

dening Zilong Chen and Chao Yang

Klien: Communication University of Zhejiang

Pemenang A' Design Award Perunggu ing Kategori Grafis

10,490

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #135411

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Crcrta Identitas Perusahaan

Crcrta minangka identitas perusahaan sing dirancang kanggo Pusat Riset Tiongkok kanggo Seni Radio lan TV, sawijining departemen pamarentah. Logo iki nggabungake grafis lan teks. Skema warna nggunakake telung warna primer televisi, yaiku abang, ijo, lan biru. Simbol kamera dibentuk saka telung wangun geometris. Loro persegi dawa nuduhake filter lan kertas sing digunakake ing industri radio lan televisi. Segitigane nuduhake lensa utawa pengeras swara. Huruf CRCRTA liwat grafis kasebut saka kiwa menyang tengen kanggo nggambarake gagasan komunikasi. Identitas iki ora duwe ukuran tetep lan bisa diowahi ukurane supaya cocog karo macem-macem media.

Pangakuan

Babagan A' Design Award Perunggu

Crcrta Identitas Perusahaan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Crcrta Identitas Perusahaan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Crcrta Identitas Perusahaan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Ukuran & Kemasan: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tag: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Teknologi Produksi: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Tantangan Desain: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Riset: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspirasi: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Durasi Proyek: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Alur Operasi: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Anggota Tim: Designer:Chen Zilong and Creative Director:Yang Chao