SP Saffron Grotesk Jinis Spesimen by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Jinis Spesimen by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerakGrafis· 2022

SP Saffron Grotesk Jinis Spesimen

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award Perak Winner in Grafis Category

37,632

Verified Award Winner

Verify Award Status for #135663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SP Saffron Grotesk Jinis Spesimen

Saffron minangka jinis huruf sans-serif neo-grotesque kontemporer sing elegan kanthi kontras geometris gaya sing kuat, nggambar ing estetika lan standar tipografi modernisme Swiss. Sikap mbukak lebar sing khas dirancang kanggo menehi konsistensi visual sing tepat kanggo merek lan komunikasi. Jenis huruf asli lan asli iki nggambarake estetika kontemporer sing owah. Spesimen kasebut dipérang dadi pirang-pirang bagean, kanthi poster pengikat cincin ing bungkus kasebut.

The Recognition

About the A' Design Award Perak

SP Saffron Grotesk Jinis Spesimen menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. SP Saffron Grotesk Jinis Spesimen dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. SP Saffron Grotesk Jinis Spesimen iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb