Across Poster dening Xuguang Zhu and Chao Yang

Karya Across Poster dening Xuguang Zhu and Chao Yang minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2022

Across Poster

dening Xuguang Zhu and Chao Yang

Klien: Zhejiang Sci-Tech University

Pemenang A' Design Award Perak ing Kategori Grafis

37,607

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #136202

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Across Poster

Across yaiku poster sing digawe kanggo festival seni digital sing didedikasekake kanggo seni cadhas Pegunungan Helan ing China. Poster iki dicithak ing bahan lenticular. Gambar siji nuduhake motif asli Pegunungan Helan lan liyane nuduhake versi digital modern saka motif sing padha. Nalika sudut pandhange owah, motif kuna ilang lan motif digital katon. Gambar tradisional dicet nganggo campuran tinta, teh, gelatin lan bubuk emas, sing diterapake kanthi cara disiram supaya nggawe tekstur sing mirip karo watu. Across nduweni tujuan kanggo njaga lan nyebarake budaya kuna sing kaancam punah.

Pangakuan

Babagan A' Design Award Perak

Across Poster menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Across Poster dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Across Poster iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Ukuran & Kemasan: Poster: 1855mm*30mm*465mm
Tag: Chinese tradition, internationalism, rock art, cultural relics
Teknologi Produksi: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Tantangan Desain: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Riset: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Inspirasi: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Durasi Proyek: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Alur Operasi: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Anggota Tim: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang