Karya SberPay Aplikasi Pembayaran dening Sber minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Teknologi Seluler, Aplikasi lan Piranti Alus.

PerakSeluler· 2022

SberPay Aplikasi Pembayaran

dening Sber

Klien: Sber

Pemenang A' Design Award Perak ing Kategori Seluler

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Verifikasi Status Penghargaan kanggo #137184

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Desaine

Babagan SberPay Aplikasi Pembayaran

SberPay minangka aplikasi pembayaran kanggo tuku online lan ing njero aplikasi. Pembayaran ditindakake liwat aplikasi SberBank Online, mula data kartu ora ditransfer menyang toko utawa mitra. Saldo kartu bisa dideleng sadurunge saben pembayaran. Pembayaran sepisan, pembayaran ambal-ambalan, lan langganan didhukung, sarta jumlah kartu sing bisa disambungake kanggo panggunan sabanjure ora winates. Basa visuale prasaja lan adhedhasar tipografi, tombol, lan gradien. Tujuane yaiku ngilangi kabutuhan ngetik rincian kartu lan nggawe pembayaran dadi cepet sarta aman.

Pangakuan

Babagan A' Design Award Perak

SberPay Aplikasi Pembayaran menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. SberPay Aplikasi Pembayaran dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. SberPay Aplikasi Pembayaran iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Ukuran & Kemasan: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tag: innovation, payments, pay, acquiring, internetacquiring
Teknologi Produksi: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Tantangan Desain: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Riset: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspirasi: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Durasi Proyek: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Alur Operasi: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Paten: Sberbank
Anggota Tim: Daria Prokuda
Shishki Collective