Figura Merek, Desain Kemasan by Anja Zambelli Colak

Figura Merek, Desain Kemasan by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2022

Figura Merek, Desain Kemasan

by Anja Zambelli Colak

Client: Zambelli Brand Design

A' Design Award Wesi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #137540

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Figura Merek, Desain Kemasan

Figura minangka desain merek lan kemasan kanggo maneka warna panganan lezat Mediterania, kalebu kue anjir, cokelat, lan lenga zaitun. Identitas iki dibangun ing saubenge ikon woh anjir sing distilisasi minangka balon udara, minangka referensi kanggo lelungan lan oyod Mediterania saka pangedege merek. Nuansa emas, ungu, lan ijo makili bahan-bahan utama. Pola godhong anjir, ombak, lan sisik iwak ngelingake swasana Mediterania. Label lan kemasan kertas dicithak nganggo werna Pantone ing kertas Fedrigoni, ditambah foil emas. Desain iki ngenalake produk menyang pasar Asia.

The Recognition

About the A' Design Award Wesi

Figura Merek, Desain Kemasan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Figura Merek, Desain Kemasan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Figura Merek, Desain Kemasan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak