Karya BTY Brand Identity Logo lan Aplikasi dening Etude Digital minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2022

BTY Brand Identity Logo lan Aplikasi

dening Etude Digital

Klien: BTY Group

Pemenang A' Design Award Perunggu ing Kategori Grafis

23,326

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #138763

Temokake Saiki Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan BTY Brand Identity Logo lan Aplikasi

Identitas Merek BTY minangka program logo lan aplikasi kang digawe kanggo BTY Group. Logomark iki minangka interpretasi analitis lan matematis saka wektu nalika layar gennaker dikembangke. Desain iki uga nuduhake gangguan kang digawa layar gennaker marang balapan prau layar. Tanda iki nggambarake masa depan ing ngendi manungsa mimpin teknologi. Luwih saka 300 sketsa pensil digawe sadurunge disempurnakake ing media digital nganti tekan geometri kang dikarepake. Ireng minangka werna utama, didhukung dening werna-werna cerah. Wujud ireng lan putih iki gampang direproduksi ing macem-macem substrat.

Pangakuan

Babagan A' Design Award Perunggu

BTY Brand Identity Logo lan Aplikasi menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. BTY Brand Identity Logo lan Aplikasi dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. BTY Brand Identity Logo lan Aplikasi nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Ukuran & Kemasan: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tag: logo, brand identity, logomark, symbol, graphics, layout
Teknologi Produksi: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Tantangan Desain: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Riset: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspirasi: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Durasi Proyek: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Alur Operasi: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Anggota Tim: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer