Bank of England Identitas Visual dening Matteo Ruisi and Peter McCabe

Karya Bank of England Identitas Visual dening Matteo Ruisi and Peter McCabe minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerakGrafis· 2022

Bank of England Identitas Visual

dening Matteo Ruisi and Peter McCabe

Klien: Bank of England

Pemenang A' Design Award Perak ing Kategori Grafis

37,780

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #138983

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Bank of England Identitas Visual

Ngrancang kanggo bank sentral tegese nemokake keseimbangan antarane informasi teknis lan sensitif, output sing dipimpin dening staf, komunikasi umum sing narik kawigaten, lan serangkaian regulasi. Iki ora gampang kanggo digayuh lan adhedhasar dinamika internal sing rumit. Identitas anyar iki wis dikembangake bebarengan karo wong-wong sing bakal nggunakake, ngimbangi kabeh aspek komunikasi. Iki fokus kanggo nggayuh publik sing luwih wiyar kanthi pendekatan sing gampang diakses, relevan, terstruktur, lan khas. Prinsip-prinsip kunci iki wis digunakake minangka arah desain kanggo kabeh aset visual.

Pangakuan

Babagan A' Design Award Perak

Bank of England Identitas Visual menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Bank of England Identitas Visual dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Bank of England Identitas Visual iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Ukuran & Kemasan: Not applicable
Tag: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Teknologi Produksi: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Tantangan Desain: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Riset: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspirasi: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Durasi Proyek: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Alur Operasi: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Anggota Tim: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Kredit Gambar: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.