Abstract Illustrations Ilustrasi Abstrak Kit Desain Merek by Nargiza Usmanova

Abstract Illustrations Ilustrasi Abstrak Kit Desain Merek by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2022

Abstract Illustrations Ilustrasi Abstrak Kit Desain Merek

by Nargiza Usmanova

Client: TELS Group

A' Design Award Wesi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #139164

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Abstract Illustrations Ilustrasi Abstrak Kit Desain Merek

Inspirasi kanggo nggawe ilustrasi unik kanggo kit merek taunan yaiku panelusuran jangka panjang kanggo gaya abstrak sing unik. Kita nggawe 10 komposisi formal sing beda-beda kanthi garis impetuous dinamis ing palet kontras. Bentenane utama ing proyek kasebut yaiku nggawe ilustrasi konseptual bermerek kanggo kabeh produk promo. Kabeh ilustrasi digambar tangan nganggo teknik gouache. Komposisi formal warna kanthi gaya linier minimalis mbantu produk sing metu saka sawetara conto kompetitif liyane.

The Recognition

About the A' Design Award Wesi

Abstract Illustrations Ilustrasi Abstrak Kit Desain Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Abstract Illustrations Ilustrasi Abstrak Kit Desain Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Abstract Illustrations Ilustrasi Abstrak Kit Desain Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova