Not Make Believe Kampanye Ilustrasi by Ciara Chapman

Not Make Believe Kampanye Ilustrasi by Ciara Chapman is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2022

Not Make Believe Kampanye Ilustrasi

by Ciara Chapman

Client: Ciara Chapman Illustration

A' Design Award Wesi Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Not Make Believe Kampanye Ilustrasi

Proyek ilustrasi iki ngrampungake tema sing nyeri kronis ora Nggawe Percaya. Gambar kasebut minangka kombinasi warna, tekstur lan karakter sing digabungake kanggo komunikasi pesen. Ana pitung gambar ing seri iki. Protagonis yaiku wanita enom sing diubengi dening paraga sing pola lan jelas. Ana rubah sing metu saka suket lan siluet peteng lan padhang nambah warna ing sakubenge. Pesen Artistik saben ilustrasi nyambung menyang panampil liwat simbolisme ing saben gambar.

The Recognition

About the A' Design Award Wesi

Not Make Believe Kampanye Ilustrasi menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Not Make Believe Kampanye Ilustrasi dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Not Make Believe Kampanye Ilustrasi diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This illustration project tackles the theme that Chronic pain is not make believe. The images are a combination of colours textures and characters that combine to communicate the major obstacles a person with chronic pain faces as a result of social perceptions and stigma. In total there are seven images one for each day of the week.
Dimensions & Packaging: N/a
Tags: Chronic pain, stigma, illustration, medical art, illustration campaign.
Production Technology: I created this project using Adobe Fresco on my iPad. I created some patterns to create texture and to separate the real from the imaginary.
Design Challenge: The hardest part of this project was to communicate the concepts around pain without turning the viewer off because of the subject matter. The titles of the images are: 1 Chronic Pain Is NOT Make Believe, 2 If You Could Feel What I Feel Even For A Moment 3 It’s Not You, It’s Me, I Miss Everything ! 4 Naysayers Bewares, 5 My Pain Is Vividly Real, 6 To Be Slowly Electrocuted (sciatica) and 7 Family Shields Me
Communication of these topics could reduce stigma. When your body is at its lowest point, it doesn’t need to be stepped on.
Research: This is a conceptual project so the images are all broken down by the eye. The foxes represent family and those closest to me surfacing from the grass below. The animals have a pattern derived from the houndstooth pattern and where this pattern appears represents the imaginary or ‘make believe’. Silhouettes are a means of showing how we often see the world in black and white and the girls in the images look like children because of the loss of independence chronic pain causes.
Inspiration: Following an accident a few years ago my body was left with Chronic Pain. It is something that takes over and changes every aspect of your life. Time is spent weighing the pros and cons of every move I make, to discern whether or not the movement is worth the pain that follows. On top of this life changing event I along with every other pain sufferer must face the stigma of weakness and the various negative perceptions society has about chronic pain. When support is needed stigma is oftentimes the only thing available.
Project Duration: This campaign was part of my Instagram posts in March 2022. I created an online exhibition for this campaign via Instagram to reach as many people as possible through chronic pain and illustration hashtags.
Operation Flow: These artworks connected very well with the target audience. There are seven images so one image was posted online each day for a week. The images communicate the negatives of chronic pain and how constant pain can affect us. The invisible nature of chronic pain can be very lonely so artwork that reflects these feelings can provoke a very intense response from the viewer.
The themes are:
Chronic pain is not make believe
Naysayers
It’s not you, it’s me, I miss everything
If only you could feel what I feel, just for a moment.
My back pain is vividly real
Family shields
Sciatica is like a slow electrocution
Image Credits: All works by Ciara Chapman