Lavazza Classy Plus Mesin Kopi by Florian Seidl

Lavazza Classy Plus Mesin Kopi by Florian Seidl is a highly esteemed winner of the very prestigious 2022 A' Design Award Platinum in Desain Piranti Griya Competition Category.

PlatinumPiranti Griya· 2022

Lavazza Classy Plus Mesin Kopi

by Florian Seidl

Client: Lavazza

A' Design Award Platinum Winner in Piranti Griya Category

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Verified Award Winner

Verify Award Status for #139457

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Colors

The Design

About Lavazza Classy Plus Mesin Kopi

Classy Plus minangka espresso lan pembuat kopi kabeh sing dirancang kanggo pasar Amerika Utara, nawakake pengalaman lengkap budaya kopi Italia saka espresso nganti cappuccino utawa latte. Kajaba iku, mesin uga duwe pilihan kopi Filter lan fungsi dijupuk pindho kanggo ngebaki preferensi tartamtu saka pasar iki. Classy Plus Cocog kanggo kantor cilik lan ruang konferensi. Desain sing ramping dibangun nganggo basa wangun Lavazza ing segmen iki. Iki ditondoi kanthi cangkang njaba sing kontras sing nutupi awak utama lan logo Lavazza ing sisih pinggir.

The Recognition

About the A' Design Award Platinum

Lavazza Classy Plus Mesin Kopi menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Lavazza Classy Plus Mesin Kopi nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Lavazza Classy Plus Mesin Kopi iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging: Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge: The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration: The project was designed in Turin, Italy.
Operation Flow: Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents: Design patent/registered design, Patented Milk frothing System
Team Members: Florian Seidl
Image Credits: Lavazza