Stadium SC Freiburg Sistem Wayfinding by Thomas Geissert

Stadium SC Freiburg Sistem Wayfinding by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2022

Stadium SC Freiburg Sistem Wayfinding

by Thomas Geissert

Client: Teamgeissert

A' Design Award Wesi Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Stadium SC Freiburg Sistem Wayfinding

Tujuane yaiku nggawe sistem kanthi identitas lan orisinalitas dhewe sing ngluwihi. Struktur stadion anyar SC Freiburg kasusun saka wangun dhasar orthogonal lan gendheng orthogonal. Prinsip pedoman desain arsitektur, kanggo nggawe struktur sing nggawe identitas, kudu didhukung. Mulane, sistem telusuran lan orientasi anyar nampilake wujud basa sing jelas. Iki nampani lan ngandhani pengunjung lan penggemar sing wis ana ing area ruangan (parkir, busstop, trem), ndadékaké menyang lawang lan ing stadion liwat promenade menyang kursi.

The Recognition

About the A' Design Award Wesi

Stadium SC Freiburg Sistem Wayfinding menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Stadium SC Freiburg Sistem Wayfinding dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Stadium SC Freiburg Sistem Wayfinding diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT