Khedr El Attar Identitas Merek by Nour Shourbagy

Khedr El Attar Identitas Merek by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

WesiGrafis· 2022

Khedr El Attar Identitas Merek

by Nour Shourbagy

Client: Khedr el Attar

A' Design Award Wesi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #139930

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Colors

The Design

About Khedr El Attar Identitas Merek

Khedr El Attar minangka identitas merek sing digawe kanggo pedagang produk organik lan mentahan sing wis ngadeg ing Kairo taun 1945. Proyek iki nggabungake strategi merek karo sistem visual sing nggambarake posisi anyar merek kasebut. Identitas iki tetep njaga status Khedr El Attar minangka sumber barang organik lan mentahan. Sistem visual kasebut ngatur bisnis dadi telung subkategori utama: obat organik, produk kecantikan mentahan, lan produk kuliner. Desain kemasan lan pedoman merek nglengkapi sistem kasebut, nyawiji semangat dagang lawas karo presentasi modern.

The Recognition

About the A' Design Award Wesi

Khedr El Attar Identitas Merek menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Khedr El Attar Identitas Merek dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Khedr El Attar Identitas Merek diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release