Brewing Happiness Identitas Merek dening Gong cha California and Gong cha Global

Karya Brewing Happiness Identitas Merek dening Gong cha California and Gong cha Global minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

PerungguGrafis· 2022

Brewing Happiness Identitas Merek

dening Gong cha California and Gong cha Global

Klien: Gong cha CA Franchise

Pemenang A' Design Award Perunggu ing Kategori Grafis

22,348

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #140045

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Brewing Happiness Identitas Merek

Gong cha minangka istilah Cina kanggo tumindak menehi teh marang Kaisar. Iki nggambarake teh lan omben-omben kanthi kualitas paling apik, cocog kanggo kraton. Dina iki, perusahaan Gong cha darmabakti kanggo prinsip sing padha nyedhiyakake produk premium kanggo para pelanggan ing ndonya. Gong cha janji bakal menehi inspirasi kanggo roh manungsa lan nggawe rasa seneng karo secangkir teh. Kanggo nambah kesadaran merek lan promosi budaya teh, Gong cha nggawe seri bahan merek, kalebu menu teh, kertu jeneng produk, lan brosur crita merek.

Pangakuan

Babagan A' Design Award Perunggu

Brewing Happiness Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Brewing Happiness Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Brewing Happiness Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Gong cha is a Chinese term for the act of offering the best tea to the Emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials.
Ukuran & Kemasan: The specs of the Business card are 2.16"x3.3"
The specs of the Postcards are 4"x6"
The specs of the Rack Cards are 3.67"x8.5"
The specs of the Square Brochure are 4.72"x4.72"
The size of the #9 Envelopes are 8" 7/8 x 3" 7/8
The size of the Envelopes are 9"x12"
The size of the Brochure is 5.5"x8.5"
The size of the in-story flyer is 8.5"x11".
The size of the in-story menu is 8.5"x11".
The size of the notebook is 5.7"x8.26"
The stationery was printed on textured matte recycled stock paper.
Tag: Visual identity, Tea, Graphic Design, Branding, Stationery, System
Teknologi Produksi: All the graphics were made in Adobe Illustrator to remain vector quality. With image digitalization programs such as Photoshop, Indesign, designers developed a series of visual identities that can be easily adaptable to offline and online materials which include: Business cards, postcards, rack cards, product name cards, in-store flyers, menus, corporate letterhead, envelope, promotional brochure.
Tantangan Desain: As the company is expanding globally and its business from Asia to global, the major creative challenge was to create an appropriate visual metaphor to communicate Gong cha's core values to cultivate tea culture and brew happiness around the world. An abstract, dynamic and appealing identity system sprouted from all the different interactions creating attractive patterns and textural expressions rooted in a mission-driven symbology. The photography style gives a warmth, affinity, and delight impression that humbly reflects the humble nature of Gong cha's service.
Riset: Tea, companion, art, taste, and moment meld to form the essence of Gong cha shape the world's culture of tea. The Main Pattern is a fundamental Key Visual that can show the brand image and tell the stories behind it. Five-element that make good tea has been simplified into patterns, making various images of Gong cha for multiple applications. When using product images on promotional items, images with warm bright colors should be used.
Inspirasi: Tea is the flow of time. Tea is a wordless conversation. Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea is life. It craves contemplation. It's worth savoring. Gong cha always ponders upon how best to brew modest happiness and relaxation in a small cup in your day-to-day life. Gong cha always ponders upon how best to provide a space for a sip of laughter with loved ones. Gong cha always ponders upon how best to share the stories of tea drinking culture easily and enjoyably with many people.
Durasi Proyek: This project started in 2021 in California.
Alur Operasi: The unique brand identification program quickly revealed that the Gong cha identity had to be modern, natural, and comfortable and it had to convey variety, harmony, and smoothness. Gong cha color skim is a set of standards that plays an important role in forging the brand identity when the Gong cha color system is utilized. Gong cha's primary color is "Gong cha Tea Red", the secondary color is Pearl Brown, Milk Tea Beige, Leaf Green, and water Blue.
Anggota Tim: Graphic Designer: Min Huei Lu
Content: Gong cha Global Ltd
Photos: Gong cha Global Marketing
Kredit Gambar: Image #1: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #2: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #3: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #4: Creator Min Huei Lu, Gong cha - Branding, 2022.
Image #5: Creator Min Huei Lu, Gong cha - Branding, 2022.