Joy of Playing Identitas Merek by Squared

Joy of Playing Identitas Merek by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerungguGrafis· 2022

Joy of Playing Identitas Merek

by Squared

Client: Balin

A' Design Award Perunggu Winner in Grafis Category

15,515

Verified Award Winner

Verify Award Status for #140424

Temokake Saiki View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Identitas Merek

Joy of Playing minangka identitas merek kang digawe kanggo Balin, perusahaan kang gawe dolanan bocah. Identitas iki nyakup logo, aset branding, kemasan, uga werna lan wangun saka dolanan lan karakter-karakteré. Basa visual sing digunakake minimalis, kanthi wangun prasaja, palet werna kang winates, lan ilustrasi cat banyu. Saben karakter dolanan nduweni jeneng lan crita, kang mbiyantu bocah-bocah kanggo mbangun sesambungan emosional. Materi kang dipilih kalebu kayu, playwood, kertas, katun organik, lan cat kang adhedhasar banyu lan tetuwuhan.

The Recognition

About the A' Design Award Perunggu

Joy of Playing Identitas Merek menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Joy of Playing Identitas Merek dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Joy of Playing Identitas Merek nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska