Villa Sorra Branding by Amr Ibrahim Mousa

Villa Sorra Branding by Amr Ibrahim Mousa is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Grafis, Ilustrasi lan Komunikasi Visual Competition Category.

PerakGrafis· 2022

Villa Sorra Branding

by Amr Ibrahim Mousa

Client: Amr Ibrahim Mousa

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #140518

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Villa Sorra Branding

Villa Sorra dumunung ing jantung deso Emilia. Iki diubengi dening tilase kabut tatu dalan liwat cahya esuk lan checkerboard digawe dening petani & # 039; kerja keras. Iku panggonan penake lan meh enchanted. Iki minangka permata sing nyritakake crita sing digawe dening legenda aneh, kewan sing dilindhungi, lan anggur sing misuwur ing jagad Made in Italia: Tortellini, Balsamic Vinegar, lan keju Parmigiano Reggiano.

The Recognition

About the A' Design Award Perak

Villa Sorra Branding menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Villa Sorra Branding dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Villa Sorra Branding iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.
Dimensions & Packaging: Business Cards: 55 x 85 mm,
A4 Envelope and Letterhead,
Wine Bottle: 1.5L,
A1 Street Posters
Tags: Branding identity, design, logo, Food academy branding, Emilia, Italian food, food
Production Technology: Hand Sketches,
Adobe Photoshop,
Adobe Illustrator,
Adobe Indesign,
Autodesk 3Ds Max,
Corona Renderer
Design Challenge: The longest part was finding the perfect illustration to represent each department in the Villa.
Research: After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage.

Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.
Inspiration: The logo refers to the historical, architectural, and landscape characteristics of the Villa.

The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging.
Project Duration: The project started in April 2020 in Egypt and finished in June 2020 in Egypt.
Operation Flow: It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.
Team Members: Amr Ibrahim Mousa
Image Credits: Amr Ibrahim Mousa / MOUSA studio